5 Website Design strategies to 10x Your Inbound Marketing Efforts

Your website has a competition with some 2 billion other sites on the web. Naturally, it will take a lot to get noticed in a crowd and you will also require having something special to be noticed on the internet. The need is to create a website that has everything to attract the attention of the target audience and help build your marketing prospects along the way.  

Your website has to be a perfect balance between aesthetic and functionality so that it can generate trust among users and convert them into customers. It has to be developed keeping in mind lead generation in the market as only this matters more than anything else on the web.

Since your website works as a marketing tool, it needs to be effective for generating leads and supporting business activities always. It has to keep in mind various things, including –

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• The website has to be in sync with inbound marketing tactics    

• It needs to deliver ease to visitors in every aspect   

• Users should find a hassle-free browsing experience and feel safe about their data 

• And your site needs to understand that marketing needs a value proposition at every step of the way

Let’s look at some of website design hacks to greatly improve your inbound marketing efforts –

1. Embed value in website design  

Having lots of data about your company is not going to make the heads turn in the market. Rather, the focus should be on having content that interests users, informs them, enriches them, entertains them, and guides on at every step of the way. You need to deliver value to users so that they can feel like getting something in return of visiting the site.  

Your website design itself should take the lead in the effort to delivering value to users. You can easily use the design to explain to users how your product/service can help or solve their problems. Plus, the design has a clear mention of benefits that it delivers to end-users.

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2. Use visual content more often 

The users of today love visual content more than ever before. Texts appear boring and drab and often fail to keep them hooked for long. So, you should try to deliver that content mostly in visual forms for easy absorption. Even if text-based content is good for SEO, you need to find a way to deliver the message in a visual medium more often than not.  

If inbound marketing is the ultimate goal, the best thing you could do is to present content in forms such as images, videos, GIFs, infographics, slides etc. The use of the right colours and hues will lure customers into clicking your message and benefiting from your marketing effort.  

3. Use Calls-to-Action to collect leads 

Your website design will play a key role in winning your business exposure in marketing. It will also assist your inbound marketing in generating leads and boosting conversions. If the design does not consider lead generation, all your marketing effort then would go to waste. That’s why you should think of placing customized calls-to-action (CTA) on website pages to grab customers’ attention.   

Similarly, you can also collect leads by giving free consultation and by solving some problems of theirs. For that, you need to ask users to submit their details which you can use for leads and conversion purposes. You can also create email campaigns and have a healthy database for lead generation. 

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4. Benefit from case studies

Customers have so many options and choices today and it needs something really special from your side to catch their attention and ask them to buy from your website. There is however a negative side to so much options – customers often find it confusing to make a purchase decision. So, they only want to trust a website that is authentic from the very source.

That’s why websites use case studies to win the trust of their target audience and deliver them some credibility. Having case studies on the site means giving customers trust about the quality of your services. You can use case studies as problem-solving tools and win customers’ trust easily. 

5. Add customer testimonials

Customers will never purchase from your site unless they trust it. The easiest way to win their confidence is by using testimonials in your design. It will validate your quality and also display others’ faith in your business and services. By displaying positive reviews and feedbacks from customers, you are actually bolstering your site’s value.    Using testimonials can help increase conversions a lot and that’s why brands use it with their inbound marketing. You can also hire the services of a top digital marketing company and expect it to use good strategies to ensure desired marketing success within the budget and timeline you have in mind for your business.

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This post was written by Akshay Sharma. He is a digital marketing enthusiast and has written many topics in the related field.