The Amazon Fire TV gets a new user interface Amazon with improved design. The new update is engineered with ease rather than fancy functions by improving its content discovery and user friendly.
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The Main Menu is now positioned at the center of the home page which allows simply scroll over apps to get a preview of the content with direct access to your favorite shows on supported streaming services. From there, you can find popular features like Live TV, Library, and your pinned apps. Also, the Home screen has been redesigned to make it a single position to access the features. You now have the ability to create many profiles on a single account and manage your personalized recommendations, view history, etc.
Amazon touts the new ‘Find’ experience also lets you search and browse by popular categories like shows, movies, TV, etc.
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The aim of the new Fire TV UI is to improve voice control and also to provide an optional Alexa Voice Profile so that Fire TV will recognize your voice and automatically switch to your customized profile. by saying “Alexa, switch to my profile”, the Amazon Fire TV will recognize your voice and automatically switch over to your customized profile.
It is expected that later this year, the all-new Fire TV experience will be available globally on the next generation Fire TV Stick and all-new Fire TV Stick Lite.
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