Backlinks in SEO – How to Acquire High Authority Backlinks

Backlinks in SEO, backlinks for SEO, and how to acquire high-authority backlinks. Yes, it is possible. Attracting backlinks to your website is a vital component of improving your search engine rankings and driving organic traffic and by implementing the strategies discussed in the article, you can increase your chances of earning valuable backlinks. 

What Are Backlinks?

A backlink is a link from one website to another web resource. The web resource can be a website, web page, images, or resource content on another website.

Websites can link to one another essential for the resourceful content they provide or to vouch for the quality and credibility of the website. If these backlinks are coming from high-authority websites, this will inform search engines about the quality of the content. Search engine rewards this by indexing and ranking the website’s pages higher.

Why Are Backlinks Important for SEO? And What Are Backlinks for SEO?

Backlinks are important for SEO because:

• Backlinks inform or signal to search engines that other websites are linking to a particular content or website because the content on the website is resources.
• Backlink is important for SEO because they help search engines place web pages in order of relevance. It helps the webpage to make better decisions in ranking.
• Search engines also use backlinks as a way to measure the authority and popularity of a website.
• Search engines use backlinks as a way to determine the quality and relevance of a website’s content.
• A website with a large number of high-quality backlinks is more likely to rank higher in search engine results pages (SERPs) than a website with few or no backlinks.

However, you should understand that not all backlinks are created equal. Backlinks from high-authority websites are more valuable than backlinks from low-authority websites. Similarly, backlinks from websites that are relevant to the content of the linked website are also more valuable than backlinks from irrelevant websites.

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Suggested tools: Free Backlink Checker

How to Acquire Backlinks – 11 Ways to Acquire Backlinks

Now that you understand the importance of backlinks for SEO, how do you attract quality and high-authority backlinks? Below are steps you can take in order to acquire backlinks.

1. Create High-Quality Content

Your first point of call is quality content. Quality content attracts visitors and it attracts backlinks for other sources find the content informative. When you create valuable and informative content, other websites will naturally want to link to it. The linking source may then link to your content as “do-follow link” or “no-follow link”. (The difference between a dofollow and a Nofollow link is that a Dofollow link passes PageRank while Nofollow link doesn’t,”)

However, creating high-quality content is not enough. You also need to promote your content to ensure that it reaches a wider audience. You can promote your content through social media, email marketing, paid promotion, or by reaching out to other websites and asking them and offering a link exchange.

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2. Build Relationships and Outreach:

Networking and building relationships with other website owners, bloggers, and influencers in your niche can lead to valuable backlink opportunities. Connect with them on social media, engage with their content, and participate in industry forums and events. When you have established a rapport, reach out and propose collaborations, content partnerships, or mentions on their websites, increasing the chances of receiving backlinks.

3. Guest Blogging:

Guest blogging is an excellent method to secure backlinks from relevant and authoritative websites. To get backlinks through guest blogging, you need to reach out to other websites that accept guest posts and submit an article. This practice also helps you to attract new visitors to your website.

When guest blogging, also focus on websites that are relevant to your niche with a good reputation, this will help to increase your domain authority. The quality of the guest post will also determine if you will be accepted or not.

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4. Broken Link Building

Broken link building is another means you can use to acquire backlinks. You can do this by finding broken links on other websites and suggesting a replacement link of your own website content that aligns with the subject broken link. To find broken links, you can use tools such as Ahrefs or Broken Link Checker. Once you have found a broken link on a website, reach out to their support by email, then make your suggestion including your link.

Suggested read: 7 Proven Steps To Grow Your Domain Authority

5. Skyscraper Technique:

The skyscraper technique is a method for acquiring backlinks by creating content that is better than the content that is already ranking for a particular keyword. This involves finding a piece of content that is ranking well for a particular keyword and creating a better version of that content.

Once you have created the better content, you can reach out to the websites that are linking to the original content and suggest that they link to your new and improved version instead. This technique works because website owners are more likely to link to content that is better than what they are currently linking to.

6. HARO (Help a Reporter Out):

HARO is otherwise known as (Help a Reporter Out). It is an online platform for journalists to obtain information and feedback from the public on specific topics. It enables journalists to connect with experts on issues relevant to their reporting.

Once you sign up on HARO, you can receive daily emails with requests for quotes and information from journalists and bloggers in your industry. If you are able to provide valuable resources answer to their request, be rest assured that they will link back to you.

For a better chance of acquiring backlinks from Haro, ensure that you register with the top domain email of the websites you are trying to acquire backlinks for. E.g if your domain is “example.com, then your signup email on Haro should be “user@example.com” and not just any random email. This is essential because the reporters will only link back to you after they have verified the authority and authority of your website.

Suggested read: Top 15 Free Keyword Research Tools

7. Resource Page Link Building

It involves finding resource pages on other websites and suggesting that they add a link to your own website. Resource pages are pages on a website that link to other websites that are relevant to a particular topic or industry.

To find resource pages, you can use Google search operators such as “intitle:resources” or “inurl:links” along with your niche or industry keywords. Once you have found a relevant resource page, you can use an email outreach template to suggest that they add a link to your website.

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8. Infographics and Visual Content:

Infographics and visual content have a higher likelihood of being shared and linked to. You should create visually appealing and informative infographics related to your industry. Include an embed code with a link back to your website, making it easy for others to share and link to your content. Additionally, you should consider creating other types of visual content such as videos, slideshows, or interactive graphics to enhance engagement and attract backlinks. You can share your infographics on Pinterest, Giphy, dribble, Quora, and many other free platforms.

9. Social Media Promotion:

You can use social media platforms to promote your content and attract backlinks. Consider sharing your articles, infographics, and other valuable content on platforms like Facebook, Twitter, LinkedIn, and Instagram. Engage with your audience, industry influencers, and relevant communities by participating in discussions and sharing insights. When your content gains visibility and generates interest, it increases the likelihood of others linking to it.

Also Read: Google Indexing and How Web Crawler Works

10. Engage in Online Discussions and Forums:

Participating in online discussions and forums related to your industry can help you to establish domain or page authority and attract backlinks. Offer valuable insights, answer questions, and contribute to relevant conversations. When appropriate, include a link to your website or relevant content that provides additional information. By demonstrating your expertise and contributing meaningfully to discussions, you can gain recognition and earn backlinks from interested parties.

11. Monitor Mentions and Request Backlinks: 

The last step would be to Monitor the online mentions of your brand, products, or keywords using tools like Google Alerts or Mention. When you come across a mention without a corresponding backlink, reach out to the website owner or author and kindly request they include a link to your website. Express your appreciation for the mention and explain how the backlink would add value to their readers. This proactive approach can help you convert mentions into valuable backlinks.

Suggested tools: Free Backlink Checker

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