140 SEO Abbreviations, Acronyms, and Terms For SEO Optimizer

SEO abbreviations represent concise versions of common words or phrases frequently used in the field of Search Engine Optimization (SEO). Abbreviations, acronyms, and SEO terms are often used for convenience in communications among SEO experts and digital marketers. They help in simplifying conversations, reports, and analyses concerning SEO strategies and methodologies.

Also read: What is SEO?

Also read: The Concept of ON Page SEO – Ultimate Guide

Also read: The Concept of OFF Page SEO – Ultimate Guide

Here are some common categories of SEO abbreviations:

Common SEO Abbreviations

Technical SEO Abbreviations:

• URL: Uniform Resource Locator
• HTTP: Hypertext Transfer Protocol
• HTTPS: Hypertext Transfer Protocol Secure
• IP: Internet Protocol
• XML: Extensible Markup Language
• CMS: Content Management System
• JS: JavaScript
• HTML: Hypertext Markup Language

Analytics and Metrics Abbreviations:

• CTR: Click-Through Rate
• ROI: Return on Investment
• KPI: Key Performance Indicator
• DA: Domain Authority
• PA: Page Authority
• TF: Trust Flow
• CF: Citation Flow
• QS: Quality Score
• CPA: Cost Per Acquisition

Also read: Google Indexing and How Web Crawler Works

Also read: 13 Key Indications that your SEO Strategy is Successful

Content Optimization Abbreviations:

• ALT: Alternative Text
• KW: Keyword
• LSI: Latent Semantic Indexing
• CTA: Call to Action
• IA: Information Architecture

User Experience (UX) and User Interface (UI) Abbreviations:

• UX: User Experience
• UI: User Interface

Advertising and Paid Search Abbreviations:

• PPC: Pay-Per-Click
• PLA: Product Listing Ads
• CPC: Cost Per Click
• CPM: Cost Per Mille (Cost per thousand impressions)

Local SEO Abbreviations:

• NAP: Name, Address, Phone Number
• GMB: Google My Business

Also read: Backlinks in SEO – How to Acquire High Authority Backlinks

Also read: Top 15 Free Keyword Research Tools

140 SEO Abbreviations And Meanings for SEO Optimizers

Nr.	SEO Abbreviations	Meaning
	A
1	A/B	A/B Testing
2	ALT	Alternative Text
3	AMP	Accelerated Mobile Pages
4	API	Application Programming Interface
5	AR	Augmented Reality
6	AI	Artificial Intelligence
7	ASP	Application Service Provider
8	AJAX	Asynchronous JavaScript and XML
9	AOV	Average Order Value
10	AIDA	Attention, Interest, Desire, Action
	B
11	B2B	Business-to-Business
12	B2C	Business-to-Consumer
13	BL	Backlink
14	BWT	Bing Webmaster Tools
15	BMM	Broad Match Modifier
16	BPA	Business Process Automation
17	BH	Black Hat (Unethical SEO practices)
18	BR	Bounce Rate
19	BHW	Black Hat World
20	BV	Business Value
		Also read: 15 Top SEO Experts and Specialists
	C
21	CF	Citation Flow
22	CMS	Content Management System
23	CRM	Customer Relationship Management
24	CTR	Click-Through Rate
25	CPC	Cost Per Click
26	CSS	Cascading Style Sheets
27	CDN	Content Delivery Network
28	CPA	Cost Per Acquisition
29	CWV	Core Web Vitals
30	CRO	Conversion Rate Optimization
31	CSV	Comma-Separated Values
32	CTA	Call to Action
33	CPM	Cost Per Thousand Impressions
34	CPI	Cost Per Impression
35	CPL	Cost Per Lead
36	CPV	Cost Per View
37	CAPTCHA	Completely Automated Public Turing Test to Tell Computers and Humans Apart
38	CR	Conversion Rate
	D
39	DA	Domain Authority
40	DNS	Domain Name System
41	DMCA	Digital Millennium Copyright Act
42	DR	Domain Rating
43	DKI	Dynamic Keyword Insertion
44	DLP	Data Loss Prevention
45	DTD	Document Type Definition
46	DM	Direct Message
47	DUI	Duplicate URL Indexing
48	DT	Dwell Time
		Also read: RoadMap to Becoming An SEO Expert
	E
49	EAT	Expertise, Authoritativeness, Trustworthiness
50	EPM	Earnings Per Thousand Impressions
51	EMD	Exact Match Domain
52	ESR	Effective Search Results
53	EPC	Earnings Per Click
54	ESP	Email Service Provider
	F
55	FCP	First Contentful Paint
56	FAQ	Frequently Asked Questions
57	FTP	File Transfer Protocol
	G
58	GMB	Google My Business
59	GDN	Google Display Network
60	GA	Google Analytics
61	GBP	Google Business Profile
62	GSC	Google Search Console
63	GTM	Google Tag Manager
64	GUI	Graphical User Interface
65	GWT	Google Webmaster Toolkit
66	GDPR	General Data Protection Regulation
67	GCP	Google Cloud Platform
		Also read: UX and SEO – The Impact of UX on SEO
	H
68	HTTP	Hypertext Transfer Protocol
69	H1	Heading 1
70	H2	Heading 2
71	HREF	Hypertext Reference
72	HTML	Hypertext Markup Language
73	HCP	Hosted Content Provider
74	HMI	Human-Machine Interface
	I
75	IOT	Internet of Things
76	IA	Information Architecture
77	IBL	Inbound Link
78	ISP	Internet Service Provider
79	IAB	Interactive Advertising Bureau
80	ICANN	Internet Corporation for Assigned Names and Numbers
	J
81	JSON	JavaScript Object Notation
82	JS	JavaScript
83	JVM	Java Virtual Machine
	K
84	KD	Keyword Difficulty
85	KWR	Keyword Research
86	KPI	Key Performance Indicator
87	KW	Keyword
88	KWD	Keyword Density
		Also read: 7 Most Common SEO Mistakes you Should Avoid
	L
89	LCP	Largest Contentful Paint
90	LSI	Latent Semantic Indexing
91	LPO	Landing Page Optimization
	M
92	MRR	Monthly Recurring Revenue
93	MQL	Marketing Qualified Lead
	N
94	NPS	Net Promoter Score
95	NLP	Natural Language Processing
	O
96	OS	Operating System
97	ORM	Online Reputation Management
98	OBL	Outbound Links
	P
99	PV	Pageviews
100	PR	PageRank
101	PBN	Private Blog Network
102	PVR	Page View Ratio
103	PFI	Pay for Inclusion
104	PFP	Pay for Performance
105	PHP	Hypertext Preprocessor
106	PPC	Pay Per Click
	Q
107	QS	Quality Score
108	QA	Quality Assurance
	R
109	RSS	Really Simple Syndication
110	RPI	Revenue per Impression
111	ROI	Return on Investment
112	RD	Referring Domains
	S
113	SEO	Search Engine Optimization
114	SEM	Search Engine Marketing
115	SAB	Service Area Business
116	SERP	Search Engine Results Page
117	SSL	Secure Sockets Layer
118	SQL	Structured Query Language
119	SERM	Search Engine Results Management
120	SERP	Search Engine Results Page
121	SVG	Scalable Vector Graphics
122	SAAS	Software as a Service
	T
123	TTFB	Time to First Byte
124	TLD	Top-Level Domain
125	TOS	Terms of Service
126	TM	Trademark
127	TTF	Topical Trust Flow
	U
128	UX	User Experience
129	UI	User Interface
130	UTM	Urchin Tracking Module
131	UGC	User-Generated Content
	V
132	VPN	Virtual Private Network
133	VPS	Virtual Private Server
134	VR	Virtual Reality
	W
135	WWW	World Wide Web
136	WHOIS	Who Is Behind The IP Address
137	WAP	Wireless Application Protocol
138	W3C	World Wide Web Consortium
139	WP	WordPress
	X
140	XML	Extensible Markup Language

Also read: Top 15 Free Keyword Research Tools

Also read: AI SEO – The Impact of Artificial Intelligence on SEO Strategies

SEO Terms And Meaning

Below are some SEO abbreviations and terms and their full meanings.

1. SEO: SEO is the art and science of enhancing a website’s visibility on search engines like Google.
2. SERP: Search Engine Results Page – are platform where websites aim to secure their spot, as it directly influences their click-through rates and traffic.
3. SEM: Search Engine Marketing – is a holistic approach of using both paid (PPC) and organic strategies to boost a website’s visibility.
4. PPC: Pay-Per-Click – is an advertising model where advertisers pay a fee each time their ad is clicked.
5. CTR: Click-Through Rate – the percentage of people who click on an ad or link after seeing it.
6. ROI: Return on Investment – The yardstick for measuring the profitability of an investment.
7. KPI: Key Performance Indicators – are quantifiable metrics used to evaluate the success of a campaign or strategy.
8. CMS: Content Management System – are software like WordPress or Joomla that aids in creating, managing, and modifying digital content.
9. XML: Extensible Markup Language – is a language for encoding documents in a format readable by both humans and machines.
10. HTML: Hypertext Markup Language – is the standard language for building web pages.
11. CSS: Cascading Style Sheets – is used to describe how HTML elements should be displayed on a webpage.
12. JS: JavaScript – is a programming language commonly used for creating interactive effects within web browsers.
13. UX: User Experience – is the overall experience a user has while interacting with a website.
14. UI: User Interface – the visual elements through which a user interacts with a website or application.
15. IA: Information Architecture – the structural design of a website, ensuring content is organized logically.
16. URL: Uniform Resource Locator – is the web address that specifies the location of a resource on the internet.
17. HTTP: Hypertext Transfer Protocol – is the protocol used for transmitting data over the internet.
18. HTTPS: Hypertext Transfer Protocol Secure – is a secure version of HTTP that encrypts data for secure communication.
19. SERM: Search Engine Reputation Management – involves managing a brand’s online reputation in search engine results.
20. ROI: Rank on Investment – is a metric for measuring the improvement in search engine rankings.
21. ALT: Alternative Text – is the text associated with an image, aiding accessibility and SEO.
22. DA: Domain Authority A metric developed by Moz that predicts how well a website will rank on search engines.
23. PA: Page Authority – Similar to DA, but focused on predicting a specific page’s ranking potential.
24. TF: Trust Flow – is a metric from Majestic that gauges the trustworthiness of a site’s links.
25. CF: Citation Flow – is the majestic’s metric indicating the influence of a URL based on the number of sites linking to it.
26. CRO: Conversion Rate Optimization – is the strategy aimed at increasing the percentage of website visitors who take a desired action.
27. ROI: Return of Interest – is the evaluating the gain or loss generated on an investment relative to its cost.
28. API: Application Programming Interface – is a set of protocols and tools for building software applications.
29. SER: Search Engine Ranking – a website’s position on a search engine results page.
30. CMS: Customer Management System – are tools used for managing interactions with current and potential customers.
31. NAP: Name, Address, Phone Number – are important information for local SEO, ensuring consistency across online listings.
32. GA: Google Analytics – is a powerful tool for tracking website traffic and user behavior.
33. GSC: Google Search Console – formerly known as Google Webmaster Tools, it offers insights into website performance on Google.
34. CPC: Cost-Per-Click – is the amount advertisers pay for a single click in a pay-per-click advertising campaign.
35. CPC: Cost Per Conversion – the expense incurred for each desired user action, like a sale or sign-up.
36. CPM: Cost Per Mille/Thousand – is the cost of 1,000 ad impressions in an advertising campaign.
37. PBN: Private Blog Network – a network of interlinked blogs used to manipulate search engine rankings.
38. SMM: Social Media Marketing – the use of social media platforms to promote products or services.
39. SMO: Social Media Optimization is the strategies to optimize a website’s content for social media sharing.
40. RSS: Really Simple Syndication – is a format used to publish content frequently to subscribers.
41. UXO: User Experience Optimization – is a means of Enhancing the overall user experience on a website.
42. LSI: Latent Semantic Indexing – Keywords related to the main keyword, aiding in content relevance.
43. KW: Keyword Words or phrases that define the content of a web page and its relevance to search engines.
44. LT: Load Time – is the time it takes for a webpage to fully load.
45. UXD: User Experience Design – the process of designing a product that’s user-friendly and enhances satisfaction.
46. RT: Retweet – is a re-sharing of someone else’s content on Twitter.
47. CPC: Cost Per Conversion – the cost incurred for each desired action, such as a sale or sign-up.
48. CRM: Customer Relationship Management – are the strategies and tools to manage and analyze customer interactions and data.
49. CTA: Call to Action – is a prompt that encourages users to take a specific action, like signing up or making a purchase.
50. SERP: Search Engine Results Page – is the battlefield where websites compete for user attention through rankings.
51. SER: Search Engine Ranking – a website’s position on a search engine results page.
52. PLA: Product Listing Ads Visual advertisements that showcase products, often seen in e-commerce searches.
53. QS: Quality Score – is Google’s rating of the relevance and quality of both keywords and PPC ads.
54. CRM: Customer Relationship Management – are strategies and tools to manage customer interactions and data.

Also read: Differences And Benefits of Short and Long Tail Keywords in SEO